Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Every year, we publish a Top 5 Publications list celebrating the most popular scientific articles made possible with iMotions ...

Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...

Cloud-based remote biometric research provides real-time facial, gaze, and sensor data to strengthen consumer insights and enhance UX evaluations. Traditional behavioral research often relies on ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

A customer tells a support agent, “That’s fine, whatever you think is best.” The words seem agreeable. On paper, it looks cooperative. But you hear it. The tight, clipped tone. The slight sigh. A ...

Unlock the potential of neuroscience education with iMotions Education. This browser-based platform provides an intuitive and comprehensive tool for understanding human behavior through experiential ...

The MultiFace module extends the capabilities Facial Expression Analysis module to analyze multiple faces simultaneously. Powered by the leading automated facial coding AI, Affectiva’s AFFDEX, ...

Media Analytics:All-in-One Ad Testing Platform Media Analytics powered by Affectiva's technology, provides robust, data-driven insights to help you optimize your ad content, refine media spend,… See ...

fNIRS provides a portable, non-invasive way to measure brain activity that tolerates movement, enabling researchers to study cognitive function in naturalistic, real-world environments where ...