Jyoti Shah is a Director of Applications Development, a GenAI tech leader, mentor, innovation advocate and Women In Tech advisor at ADP. In my years of leading AI-driven business projects, I've ...

From GPT to Claude to Gemini, model names change fast, but use cases matter more. Here's how I choose the best model for the ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Revealed on Thanksgiving Eve, the incident serves as a reminder that we're all responsible for exploring additional security options.

Amazon Q Developer is a useful AI-powered coding assistant with chat, CLI, Model Context Protocol and agent support, and AWS ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.