Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Google is testing removing the "more" results button for Local Service Ads within the web search results. Instead, you are ...

Google has updated its Local Services Ads help document on ad rankings to remove the line around "proximity to potential customers' locations" is a ranking factor for those ads. Ginny Marvin, the ...

“This call is being recorded for Google algorithm optimization purposes.” On April 22, Google Ads notified Local Services Ads (LSA) advertisers of a significant ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

Google states proximity to the searcher is no longer a primary factor in ranking local service ads. Proximity matters less for local service ads ranking. Service area alignment is now a more crucial ...