Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...
Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...
The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...
Channel Marketing Association survey finds flat budgets, higher scrutiny and rising complexity push channel marketers to optimize execution and prove impact RIVERTON, Utah, Dec. 19, 2025 ...
Let’s face it: "Regulatory Update" is a phrase that usually sends marketers sprinting for the nearest espresso machine. We like the creative stuff. The "big ideas." The high-octane campaigns that turn ...
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What is channel management?
Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...
In January, data lakehouse pioneer Databricks hired OpenText and Cisco Systems channel marketing veteran Ghassan Lababidi as the company’s new Global Partner Marketing Leader. Lababidi (pictured) ...
While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...
Reflecting on 2023 what will stand out in your memory? Global unrest? Inflationary highs? Perhaps the rise of Barbenheimer? Whatever resonates from the past 12 months, it’s safe to say 2024 is going ...
B2B leaders are clearly optimistic that their indirect sales and marketing programs will gain momentum in 2021. According to the first annual Channel/Partner Marketing Benchmark Survey conducted by ...
In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...
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