With their desire for individualists, Gen Zs favor more colorful palettes than their predecessors. Brands should take note.

The term "woke," originating from African-American Vernacular English, signifies social consciousness and alertness to ...

The Espresso singer is a model of Gen Z discipline when it comes to investing in health and wellness, telling Cosmopolitan ...

More young people will join the workforce this year—and company leaders are looking for ways to retain them.

Choppelganger is the latest Gen Z and Gen Alpha slang term taking over social media. Blending “chopped” and “doppelganger,” ...

Add Yahoo as a preferred source to see more of our stories on Google. White Claw, the hard seltzer that defined a Gen Z's social habits, but by 2025 that era feels like a relic. A combination of ...

Gen Z gets a bad rap for its views on work and ambition. But a study found that nearly half of the younger cohort is willing ...

Say what? Get your notebooks ready because a new Gen Z slang word is circulating — and it sounds oddly familiar but is not a ...

As $84 trillion transfers from Boomers to younger generations, a survey shows heirs trust crypto five times more than their ...

A growing number of young people are getting involved in what are traditionally considered "grandma hobbies," like knitting, ...

Gen Z believes they’ll find true love, but loneliness and social media are causing them to alter their timelines, according ...

A surprising number of Gen Zers between 18 and 29 have hit the brakes on retirement savings in the past six months, according to a new report.