Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.

Pinterest entered the world of retargeting this year with the launch of visitor retargeting in June. Then Pinterest rolled out Engagement Retargeting in August, letting advertisers retarget people who ...

Facebook is launching another retargeting tool, separate from FBX, that will allow a website owner to serve ads on mobile and desktop via custom audiences. It’s like the Facebook version of Google ...

We've asked leading marketers about what retargeting is, and why marketers should be using it to re-engage those who have visited their site. What is good conversion rate, anyway? According to Larry ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dax Hamman, chief product officer of ...

In my past life as a magazine publisher, I created a business-support entity known as Second Impressions. Second Impressions was a customized publishers’ reprint company. I thought the name was clever ...

Opinions expressed by Entrepreneur contributors are their own. Did you know that nearly 96 percent of your first-time visitors are not ready to purchase from your website right away? That means in ...

More than 80% of the visitors to your website will not convert. But what if you could get these visitors to return to your website so you could present your offer again? That’s where retargeting comes ...

Retargeting is a fairly simple concept. The goal is to turn potential customers into actual customers by bringing someone to your site who has shown an interest in your product or service. The ...

According to a Forrester report, 96% of website visitors leave before completing a single desired action. Only a very meager percentage of your site’s visits will result in a conversion. This sobering ...

Over the weekend, my son and I were looking at new car options on Edmunds.com. After about 45 minutes on the site, I decided to leave the virtual showroom only to be 'stalked' by car ads for the next ...

It's the high school bully of the advertising world, the stupid guy who follows you around being annoying until you finally acknowledge his presence. Ad professionals call it retargeting; I call it ...