Environmental, social, and governance (ESG) investing often is, on a superficial level, tied to growth, but it’s also ripe with value attributes. That pertains to value in both the traditional sense - ...

Caroline Banton has 6+ years of experience as a writer of business and finance articles. She also writes biographies for Story Terrace. Eric's career includes extensive work in both public and ...

Brand marketers say creativity and responsiveness are the attributes they value most in agencies, according to recent research from Ascend2. The report was based on data from a survey of 257 marketing ...

Smart marketers try to create or determine the unique selling proposition, or differential, of their product or service. This is the main attribute determining whether a target customer will prefer ...

Attributes in business pertain to brands or products, companies and even employees. They can be best described as certain underlying characteristics that best represent all brands or businesses in the ...

Attributes directly related to a person, deriving their value from that individual, will appear on an Employee entity, or a Customer entity, and so forth. However, in the process of normalizing, the ...