Bomb Pop, the frozen ice treat shaped like a rocket, has been driving some of the best sales and awareness results for the nearly 70-year-old brand by reallocating its media spend over the past year ...

Video games are having a moment during the pandemic, perhaps none more so than an oddball create-your-own game sandbox called Roblox. If you’re a tween, there’s a very good chance you’re playing ...

Popular tween gaming platform Roblox filed to go public on Thursday. The company declined an interview, citing a quiet period. The company reported revenue of $589 million and an operating cash flow ...

Popular gaming platform Roblox, a pandemic sensation among children, is aiming to raise $1 billion in an initial public offering, according to documents published Thursday. The online phenomenon, ...

Millions of children have flocked to the online gaming site Roblox since March. That’s helping game developers, some as young as 16, make a lot of money. Garvey Mortley, 12, with her mother, Amber ...