As more and more members of Gen Z enter the workforce, they're starting to develop ideas of what it means to be financially successful. According to a recent survey from financial firm Empower, Gen ...

Learn why Nikhil Kamath and other urge entrepreneurs to watch Gen Alpha -- set to wield $1.7T spending power by 2029 -- for ...

Picture yourself sitting in your local coffee shop, scrolling through social media, and stumbling across yet another young entrepreneur who's building a million-dollar business from their bedroom. You ...

Two new reports, one from Ogilvy Consulting and another from Emarketer, shed light on Gen Z preferences and work/life situations, which can help retailers and brands forge stronger connections to this ...

Gen Z is focused on the “emotional paycheck” — a blend of meaningful work, personal fulfillment and work-life integration. They seek authentic experiences, flexibility, purposeful work and ...

A quiet revolution is underway in the workplace. As baby boomers retire and millennials move into senior roles, many companies have turned their attention to cultivating Gen Z as the next generation ...

A fresh NBC-commissioned study reveals a growing divergence in how Gen Z women and men view their paths forward—particularly when it comes to work, ambition, and the definition of success. While both ...

Luther College has become one of 80 new members of the FirstGen Forward Network, formerly known as the Center for First-generation Student Success. Among Iowa institutions, Luther joins the University ...

Quizlet reports that Gen Z college students defy common stereotypes, showing high levels of ambition, strategic thinking ...

STARKVILLE, Miss.—FirstGen Forward is recognizing Mississippi State as one of only 18 U.S. institutions of higher education among its newest class of FirstGen Forward Network Champions. A student ...