Not to be confused with the shape, the cut refers to symmetry, proportioning and polish – and is the only man-made ‘C’ from the ‘four Cs’ (colour, carat and clarity) Diamonds have an intrinsic beauty ...

Sneakily guiding your partner to the engagement ring of your dreams is a lot harder than it sounds. Not only does one have to wrap their head around the colour and clarity scale (SI1, huh?) but they ...

It’s rare these days to see a diamond making major global headlines. But on Tuesday, the gem masters at Graff delivered a piece of news that’s too big to ignore—and that will undoubtedly go down in ...

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The answer will likely surprise you.

Choosing an engagement ring is a massive task. And if you're buying or designing a ring for someone else, as opposed to yourself, the responsibility is practically anxiety-inducing. After all, it's a ...

Round diamonds account for 65% of engagement ring sales in 2025. Oval cuts take second place at 15%. Princess cuts hold 8% of the market. These numbers tell part of the story. The shape you choose ...

While the classic Round Brilliant continues to reign supreme as the most sought-after diamond shape for engagement rings nationwide, shifting tastes are giving rise to new favorites. Across the U.S., ...