From keeping up with multiple social media platforms to constantly changing algorithms and desiring to reach anyone and everyone in their market, real estate agents can get stuck in “shiny object ...

Editor’s note: Mary Jeanne Vincent is out this week but left us with a column that still rings as true as when it was first published in 2021. Hunting for a job is hard work. It is easy to get ...

I’m not one to brag, but for a short period of time, I was a top Kindle publisher in the not-so-large Amish romance genre. I’m from rural Pennsylvania, but even with that credential, I never thought I ...

Since the dawn of marketing, teams have been regularly sidetracked from solid strategic work to investigate if they "should be using [insert new shiny thing]." In the late 2000s, social media was ...

In a fast-paced world, our generation’s obsession with the new is pervasive. From the latest smartphone to fleeting fashion trends, we have grown up in a society caught in an incessant cycle of ...

Don't fall victim to Shiny Object Syndrome -- a malady that afflicts many otherwise talented marketers who tend to see new digital channels, trends and buzzwords as silver bullets that will blow away ...

One of my biggest struggles as a business owner has been overcoming shiny object syndrome. Shiny object syndrome is when you think you should be doing something because everyone else in your space ...

Have you ever worked with someone who is full of big ideas and constantly hops from one project to the next? If so, you’ve likely encountered a case of what psychologists call shiny-object syndrome.