Jack Boreham is a seasoned writer and journalist with a wealth of experience collaborating with some of the world’s most prestigious organizations and influential figures, crafting high-quality ...

Description: We're proud to announce the new crankbait series, the American Smelt and the Misty Minnow! Both style of crankbaits are hand-crafted to be lifelike versions of smelts and minnows. They ...

A season recap of the bass baits and techniques that helped me fish smarter, slow down, and catch more and bigger largemouth bass in 2025. A season recap of the bass baits and techniques that helped ...

Fishing duo Cole & Jay catch Ozark smallmouth bass with an ultra-realistic hellgrammite lure.

It’s fall and things have changed on your favorite bass fishing waters. Shorter days, falling water temps, and shifting baitfish patterns cause bass to position and behave differently. If you hit the ...