Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...

The stacked and mirrored Rs won't replace the iconic "Range Rover" lettering on the hood. JLR (née Jaguar Land Rover), is trying to position itself like a big luxury-brand conglomerate. There's Jaguar ...

Jaguar Land Rover is doing a funny thing. It’s splitting out Range Rover as its own brand, and that means it needs its own logo. The question is whether they’ve come up with something iconic and ...

Since it launched its first vehicle in 1970, the Range Rover badge has become an iconic status symbol. You can’t miss the classic Range Rover look. With its first EV due out later this year, the ...

The big SUV of British aristocracy is like riding in an armored car on stilts. And, yet, it’s a lot of fun for the whole ...