LiveRamp is pitching itself as a trustworthy foundation for AI marketing as ad industry players cast doubt on its ability to ...

Hightouch, an ad tech startup recently valued at $2.75 billion, has offered to buy LiveRamp's identity business from ad holding group Publicis for $800 million–$1.2 billion in cash and stock, ...

Publicis Groupe has called on the agency sector to stop making what it calls the “wrong promises” in pitches and claimed that has been leading to “a race to the bottom” and industry job cuts. Big ...

According to a report by Ad Age, Publicis has resumed recommending the ad technology company’s services to its clients.

The infrastructure has gotten more sophisticated and the content creators have evolved dramatically, but the model has been ...

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s ...

The agency network is focused on three areas — addressable media, creators and commerce — that it sees as key to unlocking personalization at scale for brands. There were few blemishes in Publicis’ Q3 ...

Publicis Groupe’s $4.4 billion purchase of email marketing and data company Epsilon on Sunday comes down to three words: first-party data. “What is really important for our clients is to build their ...

WPP chief executive Cindy Rose has said the UK agency group has “recently” stopped using LiveRamp following its upcoming ...

Publicis Sapient’s Teresa Barreira speaks on the need for CMOs to embrace fear while leveraging AI to unlock the human ...

Publicis Groupe Africa is celebrating a standout performance at the Cannes Lions International Festival of Creativity 2026, ...

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