We all know what "preppy" means — don't we? If you're older than those in Generation Alpha (anyone born after 2012) you might think of a wealthy person with a particular fashion sense (collared shirts ...

The look and meaning of preppy fashion have shifted multiple times over the decades. A new variant of preppy has gone viral online. And it involves pink clothing, cartoons, ribbons, and bowties. Many ...

Read the original article on Purewow. Preppy fashion is back, but Gen Z is giving it a whole new look. If you’ve been scrolling through TikTok or Pinterest lately, you’ve probably noticed the rise in ...