Opinions expressed by Entrepreneur contributors are their own. Close your eyes and imagine Apple’s logo. Now think of Nike’s. How about Target’s? We’re willing to bet that you conjured up images for ...

We all know that branding is a vital part of any business. If it wasn’t, you wouldn’t have well-established brands spending many thousands of dollars each year promoting it, and protecting it.

Your brand’s logo is the sort of thing that can have a bigger effect on your business than you first think. The wrong logo can make your brand come off as unprofessional, assuming anyone notices you ...

We’ve all heard about the importance of “branding” one’s business. It’s important to present a strong, cohesive image to customers, and a logo can help you do that. Now, you don’t need to be a design ...

When it comes to building a brand — be it for a company that makes cars, gadgets, or practically any other consumer-facing product or service — one of the most important keys to success is a great ...