As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

Podcast advertising continued its rapid expansion in Q4 2024, with total ad spend rising 19% year-over-year, according to Magellan AI’s Podcast Advertising Benchmark Report. The study, which analyzed ...

Apple’s effort at producing original podcast series must be going well. According to Bloomberg, Apple is interested in bringing ads to its “higher profile, narrative programming” for the first time.

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the ...

According to a May 2025 report by Podnews, 90% of all podcasts stop publishing after episode three. That's called podfade.