We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. New research suggests which generations are most—and ...

A single phrase can follow you for a lifetime. For me, it was this: Perception is reality. It was one of the first lessons drilled into me during Plebe Summer at the U.S. Naval Academy. It felt like a ...

Machine perception is the capability of a computer to take in and process sensory information in a way that’s similar to how humans perceive the world. It may rely on sensors that mimic common human ...

Seeing is believing. To some extent, that’s true, of course: Our eyes allow us to see what’s around us, helping us navigate our world. But it turns out sight is much more complicated than that, ...

Researchers examined decades of data to create a unifying theory to explain biases in perception. Photo-Illustration: Martha Morales/The University of Texas at Austin How humans perceive the world ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

A sentence I once read refused to leave me: “A board seat isn’t just earned through experience and connections; it’s sustained through perception.” You can operate with spotless ethics, pure ...

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