Pantone’s professional color matching kits can cost anywhere from several hundred dollars to upwards of several thousand ...

Pantone aims to make color standards more accessible for creatives via a limited-edition capsule fan guide on the global institute's strongest shades.

Pantone’s 2026 Color of the Year, Cloud Dancer, reflects growing tech fatigue and the uneasy truth about white paint: it ...

From rugs and blankets to headphones and phone cases, everything looks better in Cloud Dancer-inspired white.

‘Valentino Rosso’ never became an official Pantone hue, but it did become part of fashion canon. Close your eyes and picture ...

In 2016, two colours were announced as the Pantone Color Institute’s “colour of the year”: Rose Quartz (pink) and Serenity ...

Did you know that consumers make a decision about a product within 90 seconds, and 90% of that decision is based on color ...

Pantone’s Colour of the Year 2026 arrives with a quiet sense of disruption. Cloud Dancer, the first white shade ever to hold ...

In a world that moves at an ever-faster pace, this color reflects a desire to slow down, refocus, and return to what is truly ...

Add Yahoo as a preferred source to see more of our stories on Google. Pantone has announced its highly anticipated pick for Color of the Year 2026: Cloud Dancer, a "lofty white" that is meant to ...

When it comes to paint, white is rarely just white. Anyone who has stood in a paint store staring at sample cards knows this.

Want to predict the next Millennial Pink? Check out Pantone Color Insider, a new tool from Pantone. It will allow you to tap into color trends around the world in real time. Billed as a “color trend ...