Packaging design offers the chance to engage your audience with a unique tone of voice that belongs only to your brand. So why do so many brands miss the opportunity with dull copy, asks Pond Design’s ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

ORRVILLE, OHIO — J.M. Smucker Co. plans a refresh of its Hostess sweet baked snacks brand, starting off with a new logo and packaging set to begin rolling out next month. Hostess’ updated logo keeps ...

This article is by Simon Preece, director of effectiveness stuff at Elmwood, a brand design consultancy whose clients include Fairway Supermarkets, Kimberly-Clark and Nestle. Consumer products brand ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Ice-cream brand Baskin-Robbins is getting a major rebrand with a new logo and tagline. The 77-year-old multinational is releasing its first-ever merchandise, including a $520 bike and a $335 ...