Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

We are initiating coverage of Taboola, an open internet performance ad network. It monetizes native ad inventory across the open web and some applications that deploy “As Seen on the Web” banners. It ...

Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond native advertising and a powerful new technology platform called ...

AI was made for creating native ads. In an industry where tiny iterations and countless rounds of testing are the norm, AI just makes sense. Until now, it has taken marketers like me weeks of late ...

Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

Ad networks are one of the best ways for content creators to monetize their content. Here are the best ad networks to choose from in 2024. In case you were in any doubt, we are now living in the ...