Last month, Michelin took the first step in trying to revolutionize the tire industry. The idea is a rather simple one that has eluded the world’s top scientists for decades. What if a tire never ...

The Michelin Premier A/S is designed to maintain wet grip as it wears. It has an estimated tread life of 80,000 miles in CR's test. The Michelin Premier A/S is part of the Tire test program at ...

An all season tire designed for light duty pickups and SUVs. It has a 40,000 mile projected tread life based on CR's test. The Premier has Michelin Evergrip technolgy with an evolving tread to ...

DETROIT (July 28, 2015) — Michelin North America Inc. is consolidating several passenger and light truck tire lines under two family names, Premier and Defender, respectively, to reduce confusion in ...

Tires wear out. It’s a fact of life. And as tires wear, their effectiveness diminishes. This is most apparent when it comes to wet weather performance. All tires (aside from racing slicks) have ...

GREENVILLE, S.C. (March 20, 2015) — Michelin North America Inc. (MNA) is debuting a television ad campaign designed to highlight its Michelin Premier tires. The line — which the tire maker touts as ...

Michelin's tire man, Bibendum, is back to promote the company's new Premier tires, which launched last year. The campaign touts the tires' ability to maintain grip and performance over their lifetime, ...

GREENVILLE, S.C.—Tires are at the heart of everything Michelin does. As the world's No. 1 tire maker continues to grow its global footprint, developing products and solutions that help to create more ...