Let’s take some pressure off logos–they really don’t need to work so hard. Here’s what drives your brand instead. Somehow companies have gotten into the mind-set that a logo–this thing that does ...

The maker of flash drives and memory cards gave itself a (dare we say . . . cool) rebrand ahead of its planned spin-off next year. Sandisk Corporation, the maker of flash drives and memory cards, ...

The logo for the United States Postal Service is a mean-looking eagle. But a true fluid dynamics geek might look at it and realize that eagle is moving so fast it’s causing a shock wave. But just how ...