“Adults welcome,” Lego declared — as it started seriously expanding the average size, price, and detail of its sets beyond anything we’d seen before. Like fellow toymakers, Lego has realized: the ...

Lego A/S is targeting frustrated grown-ups in its first global campaign specifically aimed at an adult audience, with humorous ads that focus on the benefits of brick-building. The "Adults Welcome" ...

With price, complexity, and retro references, these are the Video Game LEGO Sets That Prove the Brand Is Targeting Adults ...

LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy. Boardroom breaks it down. LEGO isn’t just child’s play anymore. LEGO has ...

Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on them to ...

Here’s a look at every set in the article. Click on any that look good to you, or keep on reading to find out more info about each set. This one’s for all the readers out there. LEGO this year has ...

If you don't pay much attention to toy trends, you might think that LEGO sets for kids are all that's available. That hasn't been the case for a while – in fact, the brick-building company makes ...