There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

Brands and retailers have long relied on search to increase their visibility and drive customer engagement. One of the most effective ways they can do this is to focus on cultivating customer loyalty.

Maintaining a strong customer base is crucial for the long-term success of any restaurant. A loyal customer is five times more likely to repurchase and seven times more likely to try a new dish than ...

The first impression your customers will get of your business in this day and age is your website — so it needs to be created with intent. Here’s how to use compelling storytelling on your website and ...

When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

The memories of experiences are more important to future customer loyalty behaviors than what actually happened in the experience. This is the harsh reality of customer experience and a pivotal aspect ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

October was a month for customer-centricity. October 1 st marked CX Day, an annual global celebration of companies and professionals creating great experiences for their customers, with Customer ...

Discounts have always been a go-to strategy for attracting and retaining customers. When competition heats up and capturing customer attention becomes more challenging, many brands fall back to using ...

Retaining existing customers is essential for small and mid-sized businesses where resources are often limited and every loyal customer can have a disproportionate impact on profitability. While ...