Crafting a Customer Testimonial Strategy The goal of customer testimonials is to help convince prospective customers to take a leap of faith, if you will, and decide to do business with you, even ...

Opinions expressed by Entrepreneur contributors are their own. Being the child of two educators, I grew up hearing my parents’ students ask, “Can you please write me a letter of recommendation?” And, ...

Opinions expressed by Entrepreneur contributors are their own. Testimonials are a powerful way for law firms to market themselves. Best of all, they cost almost nothing and leave your marketing budget ...