“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, founder and CEO at Audience Town ...

Vertical ad networks once promised deeper service based on transparency, so-called "expert" knowledge of niche audiences, and a more effective way to reach users than the big horizontal networks. But ...

How does a horizontal ad network like Casale Media differentiate between target audiences? It doesn’t, accord to its CEO Joe Casale. “Billboards on the street don’t differentiate,†he said.