In a move designed to increase brand awareness and increase sales, snack brand Pretzelmaker has launched units in select Great Wolf Lodge water park centers. Initial discussions began in 2022. The ...

Tensions within the liquid fuel industries have eased enough to brighten the prospects for year-round sales of higher-ethanol fuel, Rep. Adrian Smith says. A previously unlikely alliance of the oil ...

Great Friends Stable has been selected by Thoroughbred Owners of California as the recipient of this year's Horseracing Partnership Award. The annual award recognizes and celebrates co-ownerships and ...

Partnership and entrepreneurship are no strange bedfellows. In a time when entrepreneurship has become so crucial more than ever, it’s appropriate to explore the subject through the eyes of ...

One of the key aspects of brand building is leveraging the right set of partnerships. While there are numerous options available to a brand to build its strategic marketing programs, deciding the ...

Ecommerce retailers can foster lucrative relationships with fulfillment partners by practicing clear communication, staying financially stable and engaging with the process. Effective collaboration ...

It has been my experience that the most successful partnerships are like good marriages: built on trust, mutual respect and shared purpose. When teams combine their strengths, magic can happen. And I ...