To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...

Add Yahoo as a preferred source to see more of our stories on Google. The Google DoubleClick (DFP) Optimization is helping digital advertisers empower their ad campaigns. Every ad campaign should be ...

Google has notified some customers of its DoubleClick for Publishers (DFP) suite that they will no longer have access to DFP phone support or dedicated account reps. The tweak appears to be the result ...

Part of an automated process that cuts ad creation and delivery time to minutes, boosting online publishers' productivity April 11th 2012 - Localstars has streamlined the online ad trafficking and ...

Back in April, Google announced a change to its Double Click for Publishers (DFP) ad server by allowing the real-time bids of a publisher’s outside exchange partners in its Dynamic Allocation product.

AppNexus is underlining its growing rivalry with Google's DoubleClick in the online publisher sector - highlighting how it cut over 50 deals with high profile publishers including Axel Springer, ...

April 11th 2012 - Localstars has streamlined the online ad trafficking and delivery process for publishers that use its digital advertising platform through a new close integration with Google's DART ...