PARIS — Givenchy Parfums is launching its own universe in Roblox, marking the first immersive beauty experience to go live on the metaverse platform. Replete with its own castle (nodding to the ...

For anyone who has ever convinced themselves they absolutely did not need another highlighter, only to be hypnotised by a TikTok glow-up at 11.30pm, this launch might test even the strongest willpower ...

Givenchy Beauty has unveiled a makeover to its Givenchy Beauty House experience on Roblox in celebration of Pride Month in June, according to details shared with Marketing Dive. The space now features ...

TWICE member Nayeon has become a new muse for a global cosmetic brand! On January 30, Givenchy Beauty announced Nayeon as the brand’s official muse. An official from Givenchy Beauty said, “Nayeon is ...

Gaming platforms have become the first point of call for brands looking to evolve their virtual roadmaps and interact with untapped communities. Now even perfume is leveraging this immersive ...

PARIS — Small is beautiful at Parfums Givenchy. The LVMH Moët Hennessy Louis Vuitton-owned company will introduce Givenchy Le Makeup, a 151-unit line of color cosmetics in petite packaging, this ...

When you pick up lipstick at your local department store, you usually know exactly what color you're getting: rich burgundy, neutral nude, cool coral or whatever you choose. But when you nab a tube of ...