A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Lead generation is one of the trickiest parts of sales. No matter how good a salesperson is at closing deals, generating new sales leads can still be a huge challenge. That’s why most salespeople end ...

Learn about the different types of leads and proven strategies for successful lead generation. Boost your business with high-quality leads. Today’s consumers have an almost limitless amount of ...

Despite advances in technology and the continual creation of new communication platforms, developing prospects and generating leads remains the ever-present challenge crucial to success of most ...

Lead generation helps businesses find potential customers, crucial for growth. There are two main types: outbound reaches out directly, inbound attracts customers. Effective targeting in lead ...

The ongoing Covid-19 pandemic is changing the world as we know it, and marketers need to respond to changing ideas and behaviors among businesses and consumers. Some of those changes reflect in B2B ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. Today's healthcare landscape is competitive. To grow your ...

LinkedIn offers a great opportunity to find leads and establish connections with potential customers. However, it can be difficult to do the tasks manually when it comes to maximizing your presence on ...