Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first welcomed into the world on Jan. 1 — could be seen as offensive, since the term ...

Use our in-depth glossary to find out if you're a based chad who has aura or a delulu chud in danger of being mogged.

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as "the olds" has been labeled over the years. From baby boomers to ...

Gen Z has a unique mindset that reflects the impact of the internet, and some behaviors show up more strongly than others.

Marketers love categorizing audiences by age. It helps create clear, simplified narratives about who they are and how they behave. But broad assumptions can flatten nuance, obscuring meaningful shifts ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

You’ve probably noticed that most kids and teenagers talk in a way that sounds like English, but somehow also doesn’t sound like it. Gen Z already had its own style of communicating. However, Gen ...

For Gen Alpha, Adams stresses interpersonal skills like professionalism and integrity over technical ones, as the labor ...