Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a ...

Google is updating its AI try-on feature to let you virtually try on clothes using just a selfie, the company announced on Thursday. In the past, users had to upload a full-body picture of themselves ...

Virtual try-on tech is taking the guesswork out of fit and offering more flexibility for customers. It may also be better for retailers' bottom lines because it can decrease return rates. Virtual ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Shoppers walking past Coach’s store on Prince Street in SoHo, New York, may be stopped on the sidewalk by a ...

Throughout the pandemic, virtual try-on has offered a sweet sense of relief to fashion and beauty brands unable to demo their products offline. From seeing how a new pair of sunglasses might look on ...

Pinterest is expanding its virtual makeup try-on capabilities with today’s launch of a new augmented reality feature that allows online shoppers to virtually try on new eyeshadow. Initially, Pinterest ...

Warby Parker has become a go-to destination for eyewear, not just because it's cool and trendy, but because it combines elements that make shopping easy for everyone. From the brick-and-mortar stores ...