Native advertising was much maligned in 2014 as marketers and publishers struggled to effectively walk the fine line between sponsored native content and editorial content. Many native ads were either ...

In the past few years, native advertising has been perceived as the “new black” in internet marketing. Among the advertisers, the demand for “native” is growing. A native ad is a useful and essential ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Native ads are ads that don’t look like ads. They’re typically found at the bottom of a news ...

What is the goal of any marketing campaign? To make the target audience notice the product or service. But, this can be a difficult task when there are so many platforms out there making it hard to ...

The banner ad is 16 years old. Ash Kumar thinks it’s time to kill it. Kumar is the CEO of mobile marketing company TapSense, which today announced its native ad marketplace for publishers. Through the ...

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...

Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In a race to offer native advertising to brands, some publishers and ...

TripleLift claims it’s the world’s largest source of in-feed inventory. It built a server-side header-bidding wrapper specifically for native ads in 2017 and has a portfolio of in-feed native ad units ...