(Catalog Age) Direct marketing in the U.S. is more similar to marketing in the U.K. and the rest of Europe than it is different. That’s the conclusion drawn from a session on multi-channel business at ...

LONDON, April 7, 2011 /PRNewswire/ -- We are happy to announce that our client Bombay Duck triumphed last night at the glittering ECMOD Direct Commerce Awards, held at the glamorous Lancaster London ...

LONDON, April 4, 2011 /PRNewswire/ -- We are thrilled to announce that our eCommerce client: Bombay Duck, have been shortlisted for up to two prestigious ECMOD Direct Commerce Awards, for the ...

(Catalog Age) “Too often we don’t create messages, we excrete them,” declared legendary copywriter and Direct columnist Herschell Gordon Lewis during a session in London at ECMOD. And by “excreting” ...

London–How can the self-described largest technology seller in the U.K. have no call center and no stores, aside from a few airport shops? Easily, said Jonathan Wall, sales and marketing director of ...

London–U.S. marketers aren’t the only ones struggling with managing multiple channels. Most U.K. catalogers already have Websites, just as in the U.S.; now–again like their U.S. counterparts–many are ...

Incorporating social media into their marketing activities can provide retailers with a significant boost to their levels of customer engagement and also drive increased revenues across their various ...