If I were granted a whole bunch of wishes by the good fairy, wish No. 58 would be this: Please don’t allow my friend Adrienne to receive one of those Word of the Day calendars this Christmas. Adrienne ...

Walk into any tourism office, and you’ll find a team crafting campaigns to attract visitors. Down the hall—or sometimes even just a few desks away—another team is focused on economic development, ...

There is a moment every traveller knows. You are sitting somewhere new, in a café in a city you almost did not visit, or by a ...

The U.S. Travel Association announced the winners of the 2025 ESTO Awards at the 41st annual ESTO conference this week in Phoenix, Arizona, recognizing the best in destination marketing. The ESTO ...

For years, destination marketers in the Middle East built a relatively clear brief: break stereotypical tropes about the ...

ANAHEIM, Calif. — The U.S. Travel Association’s annual IPW conference has always served as a platform for destination marketers to tout the fruits of their visitor-number successes. And there was some ...

Destination marketers have put up a positive outlook for 2022 aiming for diversified funding and revenue sources along with some crucial internal changes focusing on stakeholder engagement, targeted ...

The Awestruck senior executive team at global headquarters in Bethlehem, Pennsylvania. When Ryan Sprance, Dave Marcy, and Nat Collins met for dinner in late 2018, they had no idea breaking bread would ...

DMAI is working overtime to illustrate how tourism drives more than air arrivals and hotel nights to a destination when tourism marketers work well with local economic developers. Destination ...

Collier County is continuing to explore a plan to move destination marketing to a private nonprofit to boost tourism.