Cute happy robot face avatar. Chat bot vector icon in simple modern flat style. If these data clean room walls could talk … well, they can, actually. Especially now that chatting with clean rooms is ...

Snowflake is enhancing its data clean room product following its acquisition of Samooha in December. Growing privacy legislation and loss of identifiers have increased use of clean rooms in marketing.

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

New state privacy laws have brands and agencies adopting privacy-focused solutions for the safe handling of data. Data clean rooms are one product that has received the lion’s share of attention, as ...

Amazon Web Services (AWS) has been named a Leader in data clean room technology according to the IDC MarketScape: Worldwide Data Clean Room Technology 2024 Vendor Assessment (January 2024). This ...

Silicon manufacturing is a delicate operation that requires precision and accuracy. In fact, the tiny features that are so carefully etched into chips also make them susceptible to microscopic ...

Cloud data warehouse leader Snowflake Inc. is strengthening its capabilities with the acquisition of a data clean room company called Samooha Inc. Snowflake said today the deal should close by the end ...

Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

In the evolving data privacy landscape, organizations across industries need ways to collaborate with their partners while improving data security and better protecting underlying data. AWS Clean ...

Data clean rooms are a go-to solution for addressing customer privacy when modeling data prior to buying ads. They allow partners to collaborate safely and privately using their first- second-, and ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...