Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Every business has an employer brand. This is different from a ...

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

It’s time to roll up your sleeves and reshape the ecommerce customer experience with these seven ecommerce customer experience strategies. Collaborating with a branding and content design agency can ...

Caryn Wasser is chief brand officer at Little Spoon, the largest online baby and kids food company in the U.S. With a ...

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

St. Petersburg, FL-based luxury catamaran maker Aquila Power Catamarans has selected ad agency Spark (based in nearby Tampa) as its brand marketing agency to drive global brand strategy and creative ...

French insurance company Axa was among the biggest winners at the 2025 Cannes Lions International Festival of Creativity. The insurer won a total of 13 awards across a host of categories, including a ...

The work aims to position the broadcaster as a familiar place for viewers across the UK.

There’s a common story in the marketing and advertising industry, with many variations. Whenever a member of that industry is at a party or on a plane, inevitably someone will ask what they do for a ...