The patterns emerging from te BLS data represent something more significant than seasonal market shifts. They signal a structural reordering of consumer spending power in the US, with Hispanic ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

Health and wellness is a highly dynamic category, shaped by the impact of new trends. The basis for segmentation is the adoption curve. Different trends are at different stages of adoption, i.e.

To learn more about our editorial approach, explore The Direct Message methodology. In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Analog Devices’ ADI consumer segment grew 21% year over year due to traction across handsets, gaming, hearables and wearables categories. As ADI develops analog, digital, mixed signal processors and ...