“Whether you think you can, or you think you can't – you're right.” —Henry Ford Defining yourself is: "the understanding or determination of one's own nature or basic qualities." (1) "We call ...

Since René Descartes' first treatise on emotions in 1649, a great deal of research has been carried out into the impact of emotions on our daily lives. Terms such as "bientraitance", "emotional ...

Jon D MorrisChongmoo WooJames A. GeasonandJooyoung KimThe University of Florida For decades marketing and advertising professionals and researchers have been struggling with two important questions: ...