Color theory clothing made simple. Find your perfect palette, match colors to your undertone, and build outfits that work.

Are you a purple person? What comes to mind when you think of the hue? The first association you make with the color is likely along the lines of “royalty” or “regal.” That’s because purple is indeed ...

Prince's favorite color has been popping up indoors ever since Pantone crowned Ultra Violet, a rich purple, its Color of the Year for 2018. Outside, purple is popular, too. Katie Dubow is creative ...