As marketing channels and touchpoints multiply rapidly, the way success is measured significantly impacts long-term growth and executive perception. Click-based attribution – across models like ...

Tarush Aggarwal is the founder & CEO of 5X, an end-to-end data platform built on top of the best-in-class vendors of the Modern Data Stack. Buckle up and get ready for takeoff. You’ve just closed your ...

About 10 years ago, researchers at Princeton University rounded up four volunteers and 19 lab rats to determine how information quality affects decision-making. The survey participants had no trouble ...

This sponsored post is produced by Klipfolio. In order to succeed, we need to create value and grow. Sound familiar? In a fast-paced startup, the business environment is always in flux. You need to be ...