A new study, “Eradicating Bot Fraud: The Path to Zero-Tolerance,” compared video ads served by ad platform Videology with bot-blocking tech from White Ops with video ads served without the tech and ...

Data has the power to make or break the success of a marketing campaign. However, this power exists only when there is visibility into who is interacting with the ads. Over the last 10 years, bots ...

Oh, the confusion a poorly worded Google Help Center update can bring. A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Automated bots are costing advertisers an estimated $7.2 ...

Some 10% of all online traffic is generated by bots that potentially cost the industry $1.5 billion, based on eMarketer's 2012 global ad spend estimate of $15.3 billion, according to findings released ...

The social media network has refined its policies to cement how often - and when brands can communicate with users. In the past restricted these practises in the platform’s early days fearing users ...

Here's some good news for marketers: The amount of advertising spend lost to online bot fraud is declining, according to a recent report from White Ops and the Association of National Advertisers (ANA ...

Internet bots — or computer software programmed to engage in criminal cyber activities — siphon billions of dollars a year from the ad industry. These bots create websites filled with infringed ...

Bot-based fraud in digital advertising is set to reach a massive $6.5bn globally in 2017, yet this would be a 10% decline from last year’s figures, according to the Association of National Advertisers ...