The evolution of technology continues to reshape our world at a significant pace, with each innovation unlocking new possibilities and changing the way we live, work and interact. As we look to the ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Reality is changing. The views drivers and passengers have as a car is driven down the road is being enhanced by technology. Augmented reality (AR) overlays digital information, either via glasses or ...

Snap’s latest augmented reality glasses have a completely new — but still very oversized — design, larger field of view and all-new software that supports full hand tracking abilities. But the company ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

For an industry that contributes 6 per cent to the global GDP, the fainting voice of the Architecture, Engineering and Construction (AEC) industry is something to ponder. The global AEC market was ...

Advancements in computer technologies have enabled architects to model their designs with precision and detail. Augmented reality technologies have helped the industry leap ahead, giving practitioners ...