Here's an unlikely recipe for successfully spicing up a winter clothes catalog - make the models lose their clothes, or to be more exact, allow your clients to see what is hiding underneath the bulky ...

Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a personalized shopping experience.

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Fashion week is out! At least that’s what luxury brand Gucci has said after they announced they are going seasonless and will only have two shows a year. The pandemic is changing not only consumer ...

Augmented reality got a major boost from the wildly popular Pokémon Go and now it looks like it could get another one at retail stores. A shopper could use augmented reality to help them picture a ...

Since the pandemic began, almost every aspect of life moved online — but we never expected our closets to go virtual. But even prior to the pandemic, we saw hints of how fashion could exist solely on ...

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AR developments are part of a bigger push for traditional brick-and-mortar retailers to woo consumers into their stores rather than opting to shop online. Hemant Mishra/Mint via Getty Images It’s ...

Amazon has filed a patent that suggests the company could one day provide an augmented reality (AR) experience that would let users “try on” clothes and accessories before buying. The patent is based ...

SAN FRANCISCO— Scandinavian retailer Carlings is utilising an Instagram update to bring digital clothing to the platform. Carlings, which created a sold-out digital clothing collection last year, has ...