BYU advertising students on the set of 'Signs of Friendship.' The short film won the Coca-Cola Refreshing Films competition on April 11, 2024. (Pete Haraguchi) BYU advertising students recently won ...
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Is Coca-Cola's brand strength enough to drive market share growth?
The Coca-Cola Company's KO brand portfolio continues to be a powerful competitive advantage. However, management believes ...
Coca-Cola saw organic revenue grow 5% in Q2 despite global unit case volume declining by 1%, per an earnings report. The company still expects to deliver 5% to 6% organic revenue growth this year.
Coca-Cola is rolling out its summer campaign in North America with ads themed around unplugging from digital noise, per details shared with Marketing Dive. The effort kicks off with “Road Trip,” a ...
Uber Advertising announced an interactive advertising format that combines branded map displays with destination-specific creative that runs during the consumer’s entire ride. Following the map to ...
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