While the promise of agentic AI in advertising is intoxicating, autonomous systems optimizing campaigns and making real-time adjustments still face a sobering reality: The economics don’t work for ...

President Trump’s fluctuating tariff proposals and an overall feeling of economic uncertainty could cast a long shadow over the annual presentations from TV networks and streamers looking to attract ...

For decades, advertisers have relied on platforms to measure campaign performance. Reach, impressions and platform-attributed conversions became standard metrics, even though independently verifying ...

Tariffs, bird flu and other factors could wreak havoc in the ad market in 2025, as growth is expected to slow, per influential media intelligence firm Magna. By Alex Weprin Senior Editor The U.S.

The advertising stack is bloated because there are too many hands reaching for a piece of the pie. But as we add systemic measurement into the mix, the economics of programmatic begin to collapse.

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

A major ad industry forecaster has downgraded its U.S. growth projection for 2025 because of a lack of economic visibility and a decline in consumer confidence that it said could be a drag on ...